Bateriku.com

Beyond Batteries

Bateriku.com aspires to disrupt and dominate the Battery, Breakdown and ‘Bengkel’ (car workshop) market via technology, innovation and sharing economy.

Established since March 2014, Bateriku.com’s HQ is located in the heart of Shah Alam, with a total of 150 employees spread across its regional branches within key economic regions of Klang Valley, Southern, Northern as well as the East Coast.

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renown battery brands
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Outlets Nationwide
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K
Customers Served
RM
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m
in Battery Replacements

Customers are able to reach Bateriku.com through multiple touchpoints via app booking, web booking, chatbot, 24/7 call centre, social media channels, e-commerce platform, wallet marketplace and even walk-in to its nationwide outlets.

Multiple payment options such as cash, online, credit card, debit card, wallet and even Paylater for instalment programs have made Bateriku.com the ultimate choice for car owners. 

Bateriku.com has rendered its on-demand services to more than 500,000 customers offering end-to-end battery replacement services including inspection, delivery and installation. Bateriku.com provides the most comprehensive after sales support and warranty administration with its nationwide coverage.

On top its expanding product range sourced locally and internationally, Bateriku.com also recycles and reenergized scrap battery under its GoRecond brand for sustainable environment.

Powering its business operations are its internally developed technology coupled with big data analytics that have been seamlessly streamlined to co-exist with the back office, 24/7 contact centre and growing on-the-ground network of mobile technician or BHero. 

Bateriku.com relies on its technology capabalities and business intelligence to manage demand from a single platform that efficiently redistribute traffic to BHero nearest to the customer, ensuring a high level of service quality is adhered to every time, all the time.

An advocate of the Sharing Economy in scaling up business as pioneered by Unicorn companies such as GRAB, Gojek and Foodpanda. Since 2017, Bateriku.com has successfully onboarded and trained more than 500 crowdsourced technicians or BHero all over the country. BHero will be given continuous training and support to ensure customer experience is not being compromised. To date, Bateriku.com has shared close to RM10million with its nationwide BHero network. 

Bateriku.com has also developed its own entrepreneurship program called BPreneur and it opens up more opportunity for Malaysians to improve their standard of living. In addition, Bateriku.com has also groomed a number of BHero and transformed them to become BPreneur. For the record, there are currently close to 70 BPreneurs representing Bateriku.com brand all over the country. 

Concurrently, Bateriku.com has established another program referred to as BBuddy to serve roadside assistance (Breakdown) market and also workshop (Bengkel) market. It is basically a collaboration effort between Bateriku.com with Breakdown partners such as tow truck operators and mobile mechanics while ‘Bengkel’ partners include service / tyre / aircond / repair ‘Bengkel’s. To date, Bateriku.com has on-boarded close to 2000 BBuddy nationwide.

In a nutshell, Bateriku.com is building a sustainable ecosystem comprising of BHero, Bpreneur and BBuddy stakeholders. Each stakeholder is working together seamlessly on top of intelligent technology platform and the formula works well because Bateriku.com brand has manage to attract sizeable sales traffic enabling constant job fulfilment by BHero and BPreneur with the BBuddy network is always ready to assist as and when required.

Bateriku.com is also ‘mobilizing’ conventional workshop by enabling its mechanic to receive job via mobile app and assisting customers on-site. Rather than waiting for walk- in customers, Bateriku.com is empowering workshop owners to venture outside their comfort zone and improve sales conversion. This is a real solution very much needed by conventional workshops to survive during current MCO and beyond because the world has gone mobile!

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Bateriku aims to transform the automotive auto - assist industry by affectionately dominating the pulse of its’ business – Bateriku’s Customer’s Experience. Our edge rests in our 14 years of hands-on experience within the service industry and since day 1, we have been constantly and continuously finding ways to improve each and every aspect of our customer’s journey.

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